Walders, the new and exciting Creamy Coffee Liqueur, is extending its successful UK launch with a high impact campaign in Scotland. Walders has been specifically designed to breathe life into a somewhat traditional and predictable market. The shape, presentation and contemporary styling of the bottle has already proved to be an attraction to a new and younger target audience (both male and female). In addition the secret recipe, which boasts top quality Scotch whisky and premium quality real coffee, has, unlike all other cream liqueurs, a natural, low calorie, non-dairy base. This makes Walders mixable with all fruit and citrus juices, introducing a vast new cocktail range and opportunities for use. Style, quality and particularly versatility add up to an all-year round drink, and not one tied to special occasions and events.Says Nancy Little, Commercial Director for Walders, “The feedback we are getting, both from the on and off trade, shows that we are achieving our objectives in terms of target market, variety and extended use. Following a successful introduction via our distributors, William Morton Ltd, we are now concentrating hard on Scotland with a dedicated trade launch event, together with advertising, promotional and POS support majoring specifically on Walders’ great cocktail appeal”.

Producer: Walders
Bottles in case: 6
Alc/Vol: 17%
Size: 70cl
Region: Scotland
Varietal: Coffee
Supervision: OU
Kosher For Passover: No